Veracity

Veracity provides full transparency

Not only does Veracity report impressions on problem sites, but it also reports every impression on every site, for a complete view of your entire campaign. Each impression is categorized and reported by domain. All categories are shown, and the top ten domains in each category are shown. The complete list of all sites is downloadable, either to Excel or via a secure, callable API.

Veracity provides both ad verification and ad effectiveness

No product does more to verify that your ads appeared where you expected them to appear, according to the terms of your insertion order. But Veracity goes further, providing measures of conversion rates and engagement. All of this is provided in real-time, in a secure and easy to navigate interface.

Key Features

• Identification of impressions on problem sites
• Ability to customize which categories are considered "problem" categories
• White lists
• Black lists
• Customizable alerts (by frequency and by threshold)
• % of impressions below the fold
• % of impressions never in view
• Unduplicated uniques across multiple publishers, multiple networks
• % of impressions by country, state and DMA
• % of impressions by zone (location on page)
• Delivery by day part
• Campaign frequency report
• Effective cost per unique
• Effective cost per 20s impression
• Effective cost per conversion
• Conversions by site, geography, frequency
• Audience retention over time
• Placement scoring
• Campaign, publisher and placement summaries
• Custom date ranges
• Chart export
• Data export
• Delivery pacing report

Timely, accurate measurement

Most information gathered by Veracity is available just minutes after the ads run, so you're always up to date. By monitoring the early hours and days of a campaign, you can detect patterns and make changes before problems get out of hand. And no one is more accurate, whether it comes to geographic location, time on page, or categorization.