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Did you know...

  • Adometry identifies impressions that are never seen
  • 20%-30% of ad impressions can be wasted with every campaign
  • Information about your ads is collected by Adometry in real-time, and updated every 3-5 minutes
  • Adometry categorizes URL's into 68 different categories
  • Adometry provides unduplicated uniques across your entire campaign
  • About one-third of impressions appear below the fold
  • Adometry categorizes pages in over 20 different languages
  • Adometry has tracked billions of impressions across thousands of sites and over 150 different publishers/networks
  • Adometry supports alerts based on user-defined site whitelists and blacklists
  • Adometry allows you to customize negative categories
  • Adometry times how long every ad is visible

Privacy Notice

Introduction

Thank you for visiting Adometry's web site. This Privacy Notice addresses collection and use of the information you provide as well as security of and access to information that may be obtained through use of this web site. This notice covers the following topics:

  • Information Collected On This Site and How it is Used
  • Information Collected by Adometry in the course of providing ad verification and effectiveness services
  • Personal Information and Choice
  • Nondisclosure of Certain Personal Information
  • Review and Correction of Personally Identifiable Information
  • Cookies
  • Security
  • Disclaimer
  • Policy Change
  • Contact Information

Information Collected On This Web Site and How it is Used
Information collected if you only browse this site

If you do nothing during your visit to our web site but browse, read pages, or download information, we will gather and store certain information about your visit. This information does not identify you personally. The following information about your visit is automatically collected and stored:

  1. The Internet Protocol Address and domain name used. The Internet Protocol address is a numerical identifier assigned either to your Internet service provider or directly to your computer. We use the Internet Protocol Address to direct Internet traffic to you. This address can be translated to determine the domain name of your service provider (e.g. xcompany.com or yourschool.edu).
  2. The type of browser and operating system you used.
  3. The date and time you visited this site.
  4. The web pages or services you accessed at this site.
  5. The web site you visited prior to coming to this web site.

The information automatically collected is logged and used by Adometry only to improve the content of our web services and to help us understand how individuals are using our services. Adometry analyzes this information to determine how our web site is being used so that we may continually improve the site's usefulness.

Information Collected For Ad Verification and Effectivness
Information collected by Adometry for ad verification and effectiveness purposes

Adometry does not collect Personally Identifiable Information (aka PII) as a result of its ad verification and effectiveness services. PII is defined as information used to determine a web consumer’s identity and includes such information as name, address, phone number and email address.

Adometry collects only anonymous, non-personally identifiable information as a result of its ad verification and effectiveness services. Data is collected via IP addresses of users, which is used to track the number of unique users in advertising volumes and aggregated into geographical regions. IP addresses are not used to identify individuals in any way. Adometry uses the gathered information for the sole purpose of helping our clients verify delivery as well as make improvements to their online advertising campaigns.

Adometry does not use any data collected for behavioral targeting or retargeting of any kind.

Data Retention

Adometry retains user level data for up to six months after the end of a campaign. Aggregated data (without uniquely identifying information) is maintained for comparative or benchmark information as needed without claim to duration.

What we collect if you volunteer information

If during your visit to our web site you participate in a survey, send an email, or perform some other transaction online, the following additional information will be collected:

  1. The email address, and contents of email, for those who communicate with us via email.
  2. Information volunteered in response to a survey.
  3. Information volunteered through an online application or form for any other purpose.

The information collected is not limited to text characters and may include audio, video, and graphic information formats you send us. Adometry uses your email to respond directly to you to address issues you identify in your email, to further improve our web site, or to forward internally for appropriate action. Survey information is used to improve Adometry's services to you. Information from other online forms is used for the purpose requested.

Personal Information and Choice

You may choose whether or not to provide personal information online. "Personal information" is information about a natural person that is readily identifiable to that specific individual. Personal information includes such things as an individual's name, address, and phone number. A domain name or Internet Protocol address is not necessarily considered personal information. Adometry does not collect personal information about you unless you voluntarily provide it to us by sending us email, participating in a survey, or completing an online form. Your decision not to participate in these activities will not impair your ability to browse the Adometry web site and read or download any information provided on the site. If you choose to not use online applications, forms, or services, you still have the ability to contact Adometry by mail, fax, or telephone. Please refer to the Contact Information Section.

If you believe that your personal information is being used for a purpose other than what was intended when submitted, you may contact Adometry, as shown in the Contact Information Section of this statement. The Adometry web site is a general audience site and we do not knowingly collect any personal information from children. Users are cautioned that the collection of personal information requested from or volunteered by children online or by e-mail will be treated the same as information given by an adult.

Nondisclosure of Certain Personal Information

Adometry may require you to provide certain confidential information in order to use specific online services. This information is required to verify a user's identity. You may choose not to give this information, but if you choose not, we will be unable to provide you access to these online services and you will have to use traditional methods such as personal contact, fax, or mail. Our strict confidentiality standards prohibit Adometry from disclosing personal information about you without express consent unless required by law.

Review and Correction of Personally Identifiable Information

You can review any personally identifiable information Adometry collects about you by using the information in the Contact Information Section at the end of this Notice. You may recommend changes to your personally identifiable information you believe to be inaccurate by submitting a written and signed request that explains the inaccuracy. Adometry will take reasonable steps to verify your identity before granting access or making corrections.

Cookies

To better serve our users, Adometry uses "cookies" to customize your browsing experience with our web site. Cookies are simple text files stored on your computer by your web browser. Cookies created on your computer by using this web site do not contain personally identifying information and do not compromise your privacy or security. We use the cookie feature only to store a randomly generated identifying tag on your computer.

Adometry also deploys Cookies in order to provide verification and effectiveness services to advertisers.

Opting Out

Adometry provides a mechanism to opt out of Adometry services cookie tracking.

Security

Adometry has taken several steps to safeguard the integrity of its telecommunications and computing infrastructure, including, but not limited to authentication and monitoring. Security measures have been integrated into the design, implementation, and day-to-day practices of the entire Adometry operating environment as part of its continuing commitment to risk management. These safeguards should not be construed in any way as giving business, legal, or other advice, or warranting as fail proof, the security of information provided via Adometry supported web sites.

Disclaimer

The Adometry web site contains links to other web sites. When you link to another site, you are no longer on Adometry web site and this Privacy Notice will not apply. When you link to another web site, you are subject to the privacy policy of that new site. Adometry reserves the right to revise and update this Privacy Notice at any time without notice by posting such revised Privacy Notice on this Adometry Privacy Notice page.

Policy Change

Adometry, Inc. may modify this Privacy Policy from time to time without the consent of users by providing advance notice on our Web site before implementing such modifications.

Contact Information

To review or request correction of your personal information, you may contact Adometry via:

Email: info@adometry.com

Phone: (206) 923-8378

Fax: (425) 867-0474

US Mail: 13929 127th Pl NE, Kirkland WA 98034