Adometry: Making every impression count.

In the News

The Goodway Group Partners With Adometry for Ad Verification (Press Release, 1/19/10)

Adometry™ Launches New Service to Verify Compliance and Optimize Effectiveness of Online Display Ads (Press Release, 10/28/09)

Adometry is mentioned in Business Week's recent article Why It's Smart To Be Optimistic. "Adometry illustrates the ongoing benefits of technological progress..." (8/14/09)

Bits & Pieces

Current Blog highlights
... while we really can help our customers, sometimes we learn things that surprise us. (John, 10/01/09)

FAQ for Publishers

Make smarter online ad spending decisions

Veracity™ by Adometry™ is the only solution for online display advertising that provides both compliance and effectiveness metrics to advertisers and ad agencies. Using a patent pending process, Veracity provides information that not only verifies compliance with your contract and insertion guidelines, but also provides actionable metrics that allow you to make smarter online ad spending decisions.

Adometry shows advertisers what they need to know about their online ads:

Reach and frequency
Site level breakdown for each placement
Location on the page in our exclusive Zones report
Effective cost per Unique
True time on ad including scroll and focus

Stop wasting 20–30% of your display ad budget

Our tests show that on average 20–30% of display ad impressions are wasted. Impressions are wasted because they are on totally inappropriate sites, in the wrong geographies, below the fold, or so crowded on the page that no one notices them. Adometry's Veracity™ can verify compliance with your contracts and insertion orders, putting every dollar of your advertising budget to work for you.

What about the other 70–80%?

Verifying compliance is a great first step, but what about the other 70–80%? Our easy-to-use tools help you make informed decisions about the effectiveness of your publishers, placements, and creatives.